The most effective medium that allows
Maximum involvement with your consumer
Targeting – individual or to a group
Maximum innovation through its flexibility
in your communication exercises is The Internet
|
| The Internet
|
It’s offers extreme
convenience across different advertising matrices
Browser tracking for user profiling
Click Stream Analysis for behaviour mapping
It provides a direct and quantifiable link between advertising
and impact |
| Internet v/s Conventional
Media |
| Feature |
Internet |
Press |
TV |
| Reach |
World-Wide |
National
Regional |
National
Regional |
| Segmentation |
Yes |
Yes |
Part |
| Interactive |
Yes |
No |
No |
| Delivery
Figures |
Actuals |
Estimated |
Estimated |
| Turn around
Time |
Least |
Mid-range |
Highest |
| Real Time
Feedback |
Yes |
No |
No |
| Cost/Contact |
Low |
High |
Very High |
|
| Indian Internet – currently
|
- More than 200 cities are connected to the WWW
- More than 80% of the PC’s in India are internet
ready
- More than 83% of stand alone PC’s bought in 2001-2002
were driven by the need to access the net
- A latent demand of more than 1 million internet
connections
|
| The most comprehensive internet
destination |
| Advertising and
sponsorship options on mudaliar.com include banner and
spot advertising, sponsorship options and e-mail advertising. |
| Advertisers on mudalir.com
targeting an Indian audience include organisations Racold
gas geyser ,IFB Industries Ltd, Eco-crystal
Water Treatment, Zodiac Portable Swimming Pools,
Leon International Modular Switches, Gilma
Gas Stove, among others.... |
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